Data Protection

Data Protection

Data Privacy Statement and Information in accordance with Article 13 of the GDPR 


We are delighted that you are visiting our website and are interested in our services. We attach great importance to your privacy as a user of our website and strictly adhere to data protection regulations regarding the collection, processing and use of data. This particularly applies for the processing of your personal data.

Name and contact details of the responsible party

UNION Versicherungsdienst GmbH
Ecclesiastraße 1 – 4
32758 Detmold
Phone: +49 5231 603-0
Fax: +49 5231 603-197

Contact details of the data protection officer

UNION Versicherungsdienst GmbH
Data protection officer
Ecclesiastraße 1 – 4
32758 Detmold
Phone: +49 5231 603-6129
Fax: +49 5231 603-606129

Purposes for processing personal data, as well as the legal basis for the processing:


Purposes for processing

Legal basis

Communication with the responsible party from visitors to the website via our online contact form and the Zendesk-Chat

Art. 6 para. 1 lit. b of the GDPR (necessary for the fulfilment of p-contractual measures)

Uploading files

Art. 6 para. 1 lit. b of the GDPR (necessary for the fulfilment of a contract or for the implementation of p-contractual measures)

Analysis of user behavior with the help of Google Analytics

Art. 6 Abs. 1 lit. a GDPR (consent of the person responsible to processing)

Processing technical information in order to be able to provide the service and to optimize the display of the information accessed by the visitor on the respective end device used for viewing the website.

Art. 6 Abs. 1 lit. f GDPR (legitimate interest of responsible party)

Integration of videos of the ‘YouTube‘ platform.

Art. 6 Abs. 1 lit. f GDPR (legitimate interest of responsible party)

Integration of videos of the ‘Vimeo’ platform.

Art. 6 Abs. 1 lit. f GDPR (legitimate interest of responsible party)

Use of the Service "Facebook Pixel"

Art. 6 Abs. 1 lit. f GDPR (legitimate interest of responsible party)

Control of the website and needs-oriented design of the processes during use through the application of cookies

Art. 6 Abs. 1 lit. a GDPR (consent of the data subject)

If your personal data is processed for the purpose of safeguarding the legitimate interests of the responsible party according to art. 6 para. 1 lit. f of the GDPR, then these legitimate interests shall consist of permanently analyzing and improving the online psence, as well as optimizing usability.

Categories of personal data that are processed

For organizational and technical reasons, the following data is processed when using our website:

  • • IP address of visitor 
  • • Name of pages accessed
  • • Date and time of access
  • • Name of browser used
  • • Name of operating systems
  • • Name of search engine or external links
  • • Name of files downloaded

If you transmit data to us via our online forms and/or the Zendesk Chat, the personal data, which you provide, shall be processed to meet the respective purpose. 

Recipients of your personal data

Your personal data shall only be passed on to third parties with your consent or if there is a legal justification for consent. Transmission of your personal data to state institutions and authorities who are entitled to receive such information shall only take place within the framework of the relevant legislation, or if we are obligated to do so due to a judicial decision.
Our employees are obligated to confidentiality and compliance with the provisions of data protection legislation. We have commissioned the appropriate companies for the technical implementation of the services provided, who shall process your personal data on our behalf. These include: 

ContractorsServices provided
Onix – Dienstleistungs- und Handels-GmbHWebsite hosting
Data center in GermanyOperation and leasing of virtual servers as part of contract work in accordance with Art. 28 GDPR

Google Ireland Ltd.

Web tracking with Google

Zendesk Inc.Provision of Zendesk-Chat

Use of cookies

This website uses so-called cookies. These are small text files, which are sent to your browser from our web server and stored on your computer’s hard disk. No personal data is stored during this process. Instead, an individual pseudonym is used. This information is used, for example, to re-recognize you during navigation to our websites and to make navigation easier for you.

You can adjust the settings of your browser to inform you when cookies are placed. In this way, the use of cookies shall be transparent. Alternatively, you can also view this website without cookies. You can adjust this as a psetting in your respective browser. Please bear in mind that, upon doing so, it is possible that certain functions of the website shall no longer be available in whole or in part.


Analysis of traffic using Google Analytics 

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google"). Google Analytics uses so-called "cookies", text files that are stored on your computer and that allow an analysis of your use of this website. The information generated by the cookie about your use of this website is usually transmitted to a Google server located in the USA and is stored there. IP anonymization is activated for this website. This means that your IP address is shortened to the last octet. We therefore know from which network a request originates, but not from which computer.
Your IP address will generally be shortened by Google within member states of the European Union or the other Contracting States of the Agreement on the European Economic Area. Only in exceptional cases, will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to the use of our website and internet usage to the operator of this website.

The IP address sent by your browser within the framework of Google Analytics will not be merged with other Google data. Although you can adjust your browser software to pvent the installation of cookies, we would like to point out that if you do so, you might not be able to make full use of all the functions on this website.   

Use of Google Ads Conversion Tracking and Google Tag Manager

We use the online advertising program "Google Ads" on our website and in this context conversion tracking (analysis of the actions of our website's visitors), which was implemented by means of the Google Tag Manager. Google Conversion Tracking and the Google Tag Manager are a service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA: in the following referred to as "Google"). When you click on an ad placed by Google, a conversion tracking cookie is placed on your browser. These cookies have a limited lifetime, do not contain any personal data and are not used for personal identification. If you visit certain sites on our website and the cookie has not expired, Google and we may recognize that you have clicked on the ad and that you have been directed to that site. Each Google Ads client receives a different cookie. As a result, there is no way that cookies can be tracked across the sites of Ads clients. The information collected through the conversion cookie is used to compile conversion statistics. This tells us the total number of users who have clicked on one of our ads and have been directed to a site with a conversion tracking tag. However, we do not receive information that personally identifies users. The processing is based on art. 6 (1) lit. a GDPR consent of the data subject.

Facebook Pixel

To measure our conversion rates, our website uses the visitor activity pixel of Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).

This tool allows the tracking of page visitors after they have been linked to the website of the provider after clicking on a Facebook ad. This makes it possible to analyse the effectiveness of Facebook ads for statistical and market research purposes and to optimize future advertising campaigns.

For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at any conclusions as to the identity of users. However, Facebook archives the information and processes it, so that it is possible to make a connection to the respective user profile and Facebook is in a position to use the data for its own promotional purposes in compliance with the Facebook Data Usage Policy. This enables Facebook to display ads on Facebook pages as well as in locations outside of Facebook. We as the operator of this website have no control over the use of such data.

The use of Facebook Pixel is based on Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in effective advertising campaigns, which also include social media.

In Facebook’s Data Privacy Policies, you will find additional information about the protection of your privacy at:

You also have the option to deactivate the remarketing function “Custom Audiences” in the ad settings section under To do this, you first have to log into Facebook.

If you do not have a Facebook account, you can deactivate any user based advertising by Facebook on the website of the European Interactive Digital Advertising Alliance:

Use of external services

Our website makes use of content from third party providers. This could involve videos, fonts or scripts. The respective purposes, as well as the legal basis upon which this content is used by us, have been explained in detail in the paragraph entitled “Purposes for processing personal data, as well as the legal basis for processing”. Due to technical reasons, it is necessary to transmit your IP address to the respective provider in order to display the content of third party provider services.

We do not have any influence on how the respective third-party provider uses your personal data. We have, however, provided you with an overview below of all of the third-party provider services used by this website: Where available, we shall additionally provide you with the respective link to the data privacy statement of the third-party provider so that you can access information about the processing of your personal data. Where applicable, we shall also make reference to any available opportunities for objection.

External service

Data privacy statement

Option to object

Videos of the third party services platform “YouTube” from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Videos of the third party services platform “Vimeo” from Vimeo, Inc.m 555 West 18th Street, New York, New York 10011, USA.


Use of the Service "Facebook Pixel" for Analysis from  Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”)


Zendesk-Chat, provided by Zendesk, Inc., 1019 Market Street, San Francisco, CA 94103



Links to other websites

Our websites contain links to other websites. We do not have any influence regarding whether or not the operators of these websites adhere to the data protection regulations. Despite careful content control, we assume no liability for the content of external links. The operators of the linked websites are solely responsible for their content.

Your security

We take technical and organizational measures to protect your data against unauthorized access, loss, manipulation and destruction. Our security measures are constantly being updated in accordance with technological development. All communication between your end device and our servers is encrypted. This applies both for downloading documents or information offered via our website, as well as for any information, which you have provided us with via the contact form or application form.

Storage duration

The personal data, which you provide to us, is automatically deleted if the purposes for processing are no longer applicable. More specifically, the following storage periods shall apply:

Category of data stored

Deletion period

Technical data and records for safeguarding website operation

6 months

Webtracking data

Your IP-address data is anonymized at the moment of webtracking by deleting the last octet. As the analysis proceeds, there will be no processing of personal data.

Content which we receive from you via the contact or application form.

The storage periods for this content are based upon the type of information transmitted and the respectively applicable statutory retention periods. If a submitted application does not result in the conclusion of an employment contract, the data is automatically deleted 6 months after completion of the application process. If, within the framework of the rights of the persons affected, you request deletion at an earlier point in time, then the data shall immediately be deleted upon your request.

Rights of persons affected
You have a right to access information about your stored personal data at any time. According to articles 16 to 20 of the GDPR, you also have the right to the correction of inaccurate data, the right to the deletion of your personal data, the right to restrict the processing of your personal data, as well as the right to data portability.

Right to revoke consent
You have the right to revoke your given consent at any time. This revocation shall apply with immediate future effect. The lawfulness of any processing carried out until the moment of revocation on the basis of consent shall not be affected by the revocation.
Click here to revoke your consent.
Right to object the processing of personal data
Pursuant to Art. 21 para. 1 GDPR you have the right to object at any time to the processing of your personal data in cases covered under Art. 6 para. 1 lit. f) GDPR at the above address for reasons arising from your particular situation. If you file an objection, we will no longer process your personal data unless we can prove compelling reasons for processing worthy of protection that outweigh your interests, rights and freedoms, or the processing serves the assertion, exercise or defense of legal claims.

Right to complain

Right to complain

If you are of the opinion that the processing of your personal data constitutes a violation of the GDPR, then you have the right to lodge a complaint with a supervisory authority.

Provision of your personal data

Personal data is information about your identity. For example, this includes details such as name, postal address, telephone number or even email address. It is not necessary to disclose any personal data in order to be able to use this website. In certain cases, we do, however, require your name and address, as well as other details, in order to be able to provide you with the desired services.

For example, this applies for the use of our contact form, the sending of information, the answering of individual questions or the use of our form for online applications. Where this is required, we shall make you aware accordingly. In addition, we only store and process data which you have automatically or voluntarily provided to us. If you make use of consulting services, data is generally only collected if it is required for the provision of services. If we request additional information from you, this refers to voluntary information. The personal data provided by you is processed solely for the communicated purposes explained below.

Changes to data protection regulations

We reserve the right to make changes to the security and data protection measures, particularly if this is necessary on the basis of technical development. In these cases, we shall also adapt the data protection information accordingly, if required. Please, therefore, observe the current version of this data privacy statement in each case.

Questions, suggestions, complaints

If you have additional questions about the data protection information and the processing of your personal data, you can contact our data protection officer directly using the contact details specified above.